Project Type:

Always-On Social Strategy

Ask:

The task was to deliver an “always-on” social strategy for Yoplait that would build brand awareness across its diverse product range targeting families and health-conscious adults.

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Approach:

This involved creating a consistent stream of engaging monthly content to showcase Yoplait as a nutritious and convenient choice, while developing a tailored paid ad strategy to reach and engage distinct audience segments. The strategy also emphasised community building to foster stronger connections with the brand’s loyal followers.

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Execution:

We focused on creating a social strategy built from the ground up, based on strategtic insights, platform-first thinking and cultural in order to help localise Yoplait in Ireland. This is brought to life through engaging native content informed by key content pillars and active community management. 

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Results:

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Through a mix of our strategic social content, paid ad strategy and active community management, we elevated Yoplait’s brand visibility, strengthened audience loyalty, and drove follower growth, encouraging Yoplait fans to tag the brand daily as they shared how they enjoy the product, driving sharability.