The Ask

 

Following a recent rebrand, Green Farm needed an always-on social presence that would raise brand awareness among busy young professionals and highlight their convenient, nutritious range of cooked meats.

 

The approach

 

Centred on driving awareness of the brand’s wide product range by showcasing it’s nutritional value and versatility through engaging, relatable, social-first content. Leveraging Meta and TikTok ads, the strategy combined social-first creative, targeted paid campaigns, and active community management to grow awareness while driving engagement. 

 

The execution

 

We focused on building a social strategy tailored to today’s platforms, trends and audiences, brought to life through engaging native content informed by key content pillars and active community management. Showcasing how Green Farm products fit effortlessly into busy lifestyles while reinforcing key brand messages around nutrition and sustainability.​