Campaign 

The Ask

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Cuisine de France wanted to celebrate 35 years in Ireland with a campaign that reintroduced the brand to a younger audience while also reconnecting with older consumers who may have drifted away over time. The brief was to highlight the brand’s heritage in a fresh and engaging way, reminding people that while the name is French, Cuisine de France has always been part of everyday Irish life.

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The Insight

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Younger consumers are highly selective with their food choices, prioritising taste and quality while avoiding anything that feels underwhelming. For older audiences, food carries an added layer of nostalgia and comfort, often tied to everyday moments and rituals. To resonate across both groups, the campaign needed to emphasise product quality while also sparking familiarity and emotional connection.

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The Idea

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Created a campaign built around the line “Born in France, Bread in Ireland”,  a playful nod to the brand’s French roots and its proud Irish home. Social-first content leaned into humour, nostalgia, and shareability, showing Irish twists on classic French products,  from ham & cheese croissants to crisp sandwiches. Native social executions included short-form videos tailored for TikTok and Instagram, meme-style visuals that played on Irish cultural references, and nostalgic throwbacks designed to drive engagement. 

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The Result 

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Showcased Cuisine de France as both authentically French and proudly Irish, highlighting fresh daily baking and nationwide availability. 

Boosted engagement on social with our content and strengthened overall brand awareness.